Lecrae Devaughn Moore (1979 – ), simply known as Lecrae, is an American Christian rapper, songwriter, record producer and actor.

He is the president, co-owner and co-founder of the independent record label Reach Records, and the co-founder and president of the non-profit organization ReachLife Ministries.

At a conference appearance (PASSION 2015), Lecrae told the story of a recent trip to Hollywood during which he stopped into a department store to buy a T-shirt. Not a fancy silk or diamond studded shirt—just a plain cotton T-shirt. As he pulled one from the rack, he noticed the price tag and thought to himself that it must be mis-marked. So he pulled another only to find the same price on the tag. Incredulous, he approached the …

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